Health messages tend to be about serious topics. But must these messages always be communicated in somber (some might say, boring) ways? I think not. Instead, you might consider adding a dose of creativity. Creativity is rooted in the philosophy that people have more capacity to learn when they are engaged and relaxed. It is often multimodal and therefore appealing to people’s varied learning styles of seeing, doing, listening, and interacting. A bonus is that creative health messages can effectively reach audiences of all ages, abilities, cultures, and levels of experience and education.
Over the years, I have had the pleasure of interviewing a number of people who creatively and effectively communicate about a wide range of health topics. Here are examples from my Health Literacy Out Loud (HLOL) podcast series:
- Creating a Documentary Film about Caregiving and Mental Health. Richard Lui is an award-winning journalist. He also is a family caregiver. He candidly shares lessons that he has learned from this experience. Lui also talks about why he feels it important to apply his journalistic skills to raise awareness about caregiving and mental health.
- Online Games and Health Teaching: For People of All Ages, Abilities, and Savvy. Nick Bowman Ph.D. is an Associate Professor in the College of Media and Communication at Texas Tech University. He spoke of the many ways that people can benefit from online games including to manage stress, improve cognitive abilities, and interact with others. He gives examples of games that can be tools for health teaching.
- Ethnodrama: Conveying Health Concepts in Culturally Relevant Ways. Anita Woodley is an award-winning actress, playwright, producer, musician, poet, journalist, HIV counselor, and healthcare advocate. One powerful way she communicates is with ethnodramas—non-traditional theatrical performances used to educate, promote, and prevent harmful practices to overall health. Woodley demonstrates how to use characters, language, and laughter to teach about health.
- Comics and Medicine: That’s Health Literacy, Too. MK Czerwiec is a nurse who makes comics. In this podcast interview she explains how comics use sequential art to teach about health, illness, and medicine. She also shares how comics transcend differences in culture, language, and educational level.
- Poetry and Other Artful Ways to Communicate Health Messages. Elspeth Murray is a Scottish poet. In this podcast she reads aloud her poem, “This is Bad Enough” about why health communication is hard and ways to make it easier. Elspeth also talks about using the arts to engage, entertain, and educate audiences.
More ways to learn:
- Helen Osborne has recorded nearly 250 Health Literacy Out Loud (HLOL) podcast interviews, with new episodes coming out the first of each month. Subscribe for free to hear them all and access written transcripts.
- Helen Osborne writes about creativity in her book, Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Third Edition. Learn more, including options to purchase this award-winning text in print and digital formats.